NIKE x SPOTIFY - MAKE MOVES

With Make Moves, we set out to tackle a stat that hit hard: just five minutes of movement a day can lift a girl’s mood, and conveniently that’s the length of an average song. So we turned it into a fun ritual: one song a day. At the heart of the campaign was a Make Moves playlist on Spotify, serving up tracks tailored to our audience’s taste while introducing them to new ones they could save, giving them a fresh daily song to move to. The campaign launched with a 90-second film and a whole series of cut-downs optimised for social, backed by athletes and music artists sharing their own moves. Billboards across the US and UK carried the rallying cry Make Moves. One Song a Day. turning workouts from something intimidating into a daily hit of joy. In just the first two days, more than 114,000 girls had saved the playlist. Being proof the movement had already started.