Running Stories
A proactive project turn into a real life BBH-Owned product - Running Stories is a first of its kind mobile app that turns your running routes into an immersive experience.
Using live data, we put you, the runner, into the shoes of the hero in a story that matches what you hear to what you see in real life.
Running is the easiest gateway to kickstart your fitness and healthy living. Running has proven that it prevents cardiovascular diseases and helps you live longer. And in 2020, as all of us are put into quarantine, the WHO advises people to go out and run to help cope with stress and anxiety. We looked at tools that people were already using passively while running such as listening to podcasts and music, and we thought surely there is a way to make it more immersive? And that’s how Running Stories was born.
Imagine having Netflix, Spotify and your favourite fitness app having a baby. That will be Running Stories. Instead of reinventing the wheel, we use existing technology that lives in your phone and repurpose it. By using GPS markers that would usually recognise things such as landmarks, venues, shops and streets - we pair that tech up with existing data points such as time of day and weather and mix it with the magic filter of storytelling.
This creates an augmented audio experience that is tailor made just for you as you run.