ECOVER - WASTE NO SPACE

For Ecover’s Waste No Space campaign, we flipped the humble dishwasher into a stage for sustainability. The idea was simple: if it’s not full, it’s wasteful. To bring that to life, we didn’t just cram cars, trains, and suitcases full of crockery on billboards (including an Oxford Circus takeover), but we also actually turned a real car into a working dishwasher. Absurd, eye-catching, and oddly satisfying, it was all designed to make people think twice before hitting start on a half-empty load.