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Biodata

Dillah understands the business of advertising, marketing, and branding, and always aims to take a creative, strategic and people-centric view of how to connect people and brands.  Dillah is a master in the different kinds of mediating technologies and social media platforms that can best be used to make engaging experiences and connection.

Aside from managing the digital team and working with the creative team to come up with digital ideation, Dillah is also always involved with seeding, PR and media strategy, making sure outputs make sense and works to the best of user experience.

Dillah is a popular culture and creative technology enthusiast. Always on the look out for the latest cultural and digital trends while partaking in all things new in the social media scene.

Dillah is most passionate about creativity, how things work and producing quality projects that create impact and solve issues while enjoying learning new skills on a continuous basis.

Strengths & Interests

  • Digital Creative Ideation

  • Leading teams in digital and social media projects

  • Leading brainstorms

  • Social Media Strategy

  • Social Media & Ideation Workshops

  • Content Creation

  • Content Production

  • Gamification

  • User Experience

  • Community Engagement and Management

  • Analytics, Market Data and Research

  • Social Activism

Work Experience

CREATIVE DIRECTOR + CREATIVE TECHNOLOGY LEAD | Bartle Bogle Hegarty Ltd
Current Job

Design and grow the clients’ brand with the agency on an ongoing and project basis with external development team. Responsible for creating, iterating, presenting and delivering technological solutions. A liaison and facilitator between departments to ensure sound and responsible tech marketing, counselling, ideation and planning. Producer of product roadmap plans and prototype creation of ideas, spanning all areas of integrated communication, branding and interactive programs to deliver and manage innovative executions in the highest quality.
 

Creative Technologist | Havas Creative Group
2014 - 2016

A liaison between departments, including strategists, creative directors and the broader agency team to be apart of interactive ideation and guide the interactive execution of projects from an interaction design, IA/UX, usabilitysocial media strategycontent seeding and development perspective. Keeping production projects on track and on time, overseeing internal and external resources. Looks for innovative and pioneering creative and digital production methods. Helps the agency to build relationship / find partners to develop technological ideas. Helps the agency in better work, projects or initiatives that leverage the power of technology and development.
 

Product Manager | Pie.co
2013 - 2014

As the pioneer and 1st staff of Pie.Co a messaging app for the workplace, Dillah was responsible in ensuring the best user experience for Pie's users through social media outreachdata research and user testing. Dillah also help in the marketing and seeding of the product through producing and curating content for our social media channels while building a strong user community and develop relationship with our users. On February 2016, Pie was acquired by Google.
 

Integrated Producer | Host Group Pte Ltd
2013

Dillah helped in project managing the setup of the agency, operations and production protocol. Dillah was also involved in Local Market Strategy for Indonesia, handled Social Media Creative Strategy and was in charge of Print, TV, Digital Production and Creative Technology Idea Scoping.
 


Product Manager | Bartle Bogle Hegarty Ltd
2011 - 2013

Dillah was a product manager managing in the brands below for the Regional  and Global market, mainly handling the projects listed below.

Chuck Studios (chuckstudios.net)

Game Titles : Chupa Chucker (fb), Give A Dam (ios),  Tongue Master(ios),  Monster Circus (ios)
- Product Management
- Creative Output and Game Direction
- User Experience and Community Management, Marketing and Seeding Strategy
- Launch Content : Producer and Graphics Designer

Pie Computing (piethis.com)

- Product Management for web and mobile platforms (ios)
- Video Producer and Art Direction for Marketing Video

Resorts World Sentosa - Transformers AR

- Product Management
- Creative Output and Game Direction

Google Chrome - Open Spaces (openspaces.co.id)

- Product Management
- Local Market Research for Indonesia
 

Assistant Producer | Bartle Bogle Hegarty Ltd
2009 - 2011

Dillah was an Assitant Producer for the TV, Print,Radio, Digital and Interactive Productions. Producing and project managing campaigns for Google Chrome, Vaseline, AXE, Singapore Tourism Board, Chupa Chups, Mentos, Coke - Vitamin Water

 

Education 

2002-2005 | Diploma in Communication Design | Lasalle SIA College of the Arts

2005-2007 | Bachelor of Design in Communication Design | Royal Melbourne Institute of Technology University 

2011 | Digital Master Class | Hyper Island

2012 | Certificate in Gamification | Pennsylvania University

2012 | Certificate in Technology Entrepreneurship | Stanford University

2013 | Certificate in Social Psychology | Wesleyan University

2013 | Certificate in Microeconomics Principles | University of Illinois

2014 | Master of Technology (M.Tech.) in Computer Science| Stanford University

Technical Skills

HTML, Javascript, CSS, Basic Arduino, Adobe Creative Suite, Final Cut Pro, Microsoft Office

Languages

English, Malay, Indonesian, Basic Arabic and Basic Mandarin

Strengths

Digital Creative Ideation, Leading teams in digital and social media projects, Leading brainstorms, Social Media Strategy, Content Creation, Content Production, Gamification, User Experience, Community Engagement and Management, Analytics, Market Data and Research.

Interests

Reading Blogs, Social Media observation, Content Creation, Creating Slideshare Presentations, Social Activism, Volunteer Traveling, Video Games, Star Wars, Photography, Traveling and Skateboarding.

Work Awards

Magners 4.5% Gentleman

  • Marketing Excellence Award 2016 : SILVER

Chuck Studios

  • IAS - HALL OF FAME 2012 - Business Innovation of the Year

Axe Auto Romeo

  • SPIKES ASIA - Advertising Festival 2011 : BRONZE

Singapore Tourism Board - Singapore Biggest Tip Jar

  • One Show Entertainment 2012: Events & Installation MERIT

  • Webby Awards 2012 Official Honoree, Mobile & Experience Marketing

  • Spikes Asia 2012 Best Use of Digital Media in a Promotional Campaign BRONZE

  • Singapore Advertising Hall of Fame 2011: Digital Campaign of the Year

  • Singapore Advertising Hall of Fame 2011: Media Campaign Plan of the Year

Mentos National Night

  • Cannes Lions 2013- Bronze

  • Spikes Asia 2013- Gold

  • EFFIES 2013- Gold

  • Creative Circle Awards 2012- Silver (Integrated)

  • AME 2013- Silver

  • APPIES 2013- Silver

  • Hall of Fame 2012- Campaign + Digital Campaign of the year

  • Campaign Asia- Top 5 Campaigns of 2012

  • Media Awards 2013- Best Use of Content

Client Lists

  • Allied World Insurance

  • Axe Body Spray

  • Chupa Chups

  • Citi Bank

  • Coca-Cola

  • Credit Suisse

  • FairPrice

  • Frestea

  • Friesland Campina

  • Google

  • Happy Dent

  • Heaven & Earth

  • Lo&Behold

  • Lux

  • Magners Irish Cider

  • Mentos

  • Nike

  • NTUC Income

  • PayPal

  • Pizza Hut

  • Resorts World Sentosa

  • Singapore Tourism Board

  • SMRT

  • Skin Inc

  • Surf Fabric Conditioner

  • Tokio Marine Insurance

  • Topshop

  • Total Lubricants

  • Uber

  • UD Trucks

  • UOB

  • Vaseline

  • Vitamin Water