GOOGLE - GO GLOBAL

Insight

Singaporeans have huge respect for homegrown brands that have broken out of the small island-state and expanded their businesses to other countries. For any entrepreneur and business owner, that is the ultimate dream. 

The Project

Google’s new programme - the Go Globalproject, aims to equip Singapore-based SMEs with the tools and training needed to quite literally “go global”, by using the digital space as a launching pad. Together with nine industry partners: SPRING Singapore, International Enterprise Singapore, CyberSource, Rajah & Tann Singapore, RSM, SingPost, United Overseas Bank, UOB-SMU Asian Enterprise Institute and Verztec Consulting. The team at Host, including me worked with Google in designing and producing a mixture of online tools and workshops to encourage and educate local businesses on how to leverage on online tools to bring their goods and services overseas.

To help educate small businesses on how to begin thinking of expanding out of Singapore, the website is full of innovative tools and resources to help small businesses thrive online.

Business owners who are looking to “go global” can first see if their business is export ready by entering their website into the in-site Digital Export Plan feature, which will analyse your business’ online presence and provide tips on how to improve. A Global Market Finder will also help you discover which markets you should target next based on the product you are offering.

There is also a full page of learning videos created by other business leaders who have made the same journey of bringing their businesses to an international platform. This will advise fellow entrepreneurs on topics ranging from optimisation for e-commerce and setting up e-payments, to digital marketing, feasibility studies, translation, as well as international financial, legal and tax processes.

My Contribution

Ideation, Product Management, Content Architect, Content Strategist, Design and production of digital tools for online lessons